Africa’s consumer potential is vast. With an increasingly urban population, favorable demographics, and a large and growing middle class, companies have begun to look at Africa as a vital consumer market. However, regional variation in infrastructure, custom, regulations, and tastes demand that the aspirant businesses have a high level of local knowledge. This is no less true for philanthropists, non-profits, and charities who are looking to maximize their impact in a rapidly changing and dynamic environment.
Fireside can provide your business with the research and local insight that you to successfully enter African markets. Utilizing our large and diverse network of scholars, practitioners, and analysts we help you understand market conditions, key actors, potential risks, and hidden opportunities at both the local and regional level.
- Due Diligence
- Local Partner Identification
- Market Research
- Political Risk